How to Get a DBA Name in Missouri: A Step-by-Step Guide

When starting a business in Missouri and operating under a name other than your personal legal name, you need to register a Doing Business As (DBA) name. A DBA name, also known as a fictitious name or assumed name, allows businesses to legally operate under a chosen name different from its legal entity name. If you're wondering how to get a dba name in missouri, this step-by-step guide will walk you through the process.

1. Understand the DBA Name Criteria

Before starting the registration process, it's important to familiarize yourself with the criteria for a DBA name in Missouri. Your chosen DBA name must meet the following requirements:

- It should be available for use and not infringe on any existing trademarks.

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- The name must not imply any official status or affiliation with the government.

- It should not contain any language that is offensive or violates any laws or regulations.

- Your DBA name should reflect the nature of your business.

2. Research and Verify Name Availability

To avoid conflicts and legal issues down the line, perform a comprehensive search to determine if your desired DBA name is available. You can conduct a preliminary name search through the Missouri Secretary of State's website. This will provide you with initial information regarding name availability, but it's still recommended to perform a more exhaustive search.

Additionally, consider checking the records of local county or city offices where you plan to operate your business. This is crucial because the state's online search tool may not reflect names registered at county or city levels.

3. Choose a DBA Name

Once you have confirmed the availability of your desired DBA name, you can proceed with officially selecting and registering it. Remember to choose a name that aligns with your branding objectives and represents your business effectively. Consider how the name will resonate with your target audience and how it reflects your company's identity.

4. Register Your DBA Name

To register your DBA name in Missouri, follow these simple steps:

a. Reserving Your DBA Temporary Name

In some cases, especially if the desired name is relatively common, it is possible to reserve your DBA name temporarily. To do so, complete a 'Reservation of Name' form available on the Missouri Secretary of State's website. There is a small fee for this service. By reserving your DBA, you ensure that the name remains available while you complete the remainder of the registration process.

b. File a DBA Registration

To officially register your DBA name, you must file a registration form with the Missouri Secretary of State's office. The form is known as 'Registration of a Fictitious Name' and is available on their website. After filling out the form, you will need to submit it to the Secretary of State's office along with the required filing fee. Ensure that your form is accurate and complete, as any errors could result in delays or the rejection of your registration.

c. Publish Your DBA Name

As part of the registration process, Missouri requires registrants to publish a notice of intent to operate under a fictitious name in a local newspaper where your business is or will be located. The newspaper must typically be one that circulates in the county or city where your business operates. After the publication is complete, you will receive an affidavit for proof of publication from the newspaper. Keep this document for your records.

5. Update Your Business Records

Finally, once your DBA name registration is complete, it's important to update your business records accordingly. Notify all relevant entities such as banks, vendors, licensing agencies, and clients about the change in your business name. You may also need to update permits, licenses, and tax registrations associated with your business.

Conclusion

Getting a DBA name in Missouri is an essential step when operating a business with a name different from your legal entity name. By following this step-by-step guide, you can confidently navigate the process. Remember to thoroughly research name availability, choose an appropriate name, and complete the necessary paperwork accurately. With your DBA name successfully registered, you'll be able to establish a distinct brand identity for your business within the state of Missouri. Good luck with your endeavor!

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Written by Jimbob Soupbone in Business on Wed 26 July 2023.